How easy is it to generalize which ads you're going to see in particular magazines? Can an advertisement, just by one or two key features, be pinpointed to the magazine from which it came? What if the advertisement isn't selling anything that the magazine discusses?

Find out for yourself. In the following test, an advertisement is shown on the left. A group of four magazine covers lie on the right. Click on the magazine cover you think the advertisement came from; see how well you can determine the audience of each magazine and the given advertisements.

Take the Test
requires javascript

© ianmh.com